Jeffrey K. Liker Timothy N. Ogden
- Title: Toyota Under Fire: Lessons for Turning Crisis Into Opportunity
- Author: Jeffrey K. Liker Timothy N. Ogden
- ISBN: 9780071762991
- Page: 358
- Format: Hardcover
The definitive inside account of Toyota s greatest crisis and lessons you can apply to your own company Those who write off Toyota in the current climate of second guessing and speculation are making a profound mistake and need to read this book to get the facts Toyota is a company that will channel the current challenges to push themselves to even relentless contiThe definitive inside account of Toyota s greatest crisis and lessons you can apply to your own company Those who write off Toyota in the current climate of second guessing and speculation are making a profound mistake and need to read this book to get the facts Toyota is a company that will channel the current challenges to push themselves to even relentless continuous improvement Charles Baker, former Chief Engineer and Vice President for RD, Honda of America Toyota Under Fire is a superb book and should prove very helpful to American industry s understanding of the problems faced and how any company can prevent similar occurrences in the future Norman Bodek, author, founder of Productivity Press, and inductee in 2010 Industry Week Manufacturing Hall of Fame As a former automotive supplier executive and student of Toyota, I was concerned to see the many negative reports and investigations into the quality and safety of its vehicles Toyota Under Fire tells the story of how this great company is growing wiser and stronger by living its culture and values Michael Fisher, CEO, Cincinnati Children s Hospital Medical Center Just as Toyota has put itself through excruciating soul searching in order to understand what went wrong, so should we all take advantage of the opportunity for learning presented to us by Toyota s misfortune In these pages, you will find that the actual circumstances were far complex, nuanced, and uncertain than you saw reported in the news John Y Shook, Chairman and CEO, Lean Enterprise Institute The most comprehensive and detailed review to date of the circumstances that led to the crisis, and the events and contexts that caused it to escalate Strategy BusinessAbout the BookFor decades, Toyota has been setting standards that are the envy and goal of organizations worldwide Its legendary management principles and business philosophy, first documented by Jeffrey K Liker in his influential book The Toyota Way, changed the business world s approach to operational excellence.Granted unprecedented access to Toyota s facilities worldwide, Liker, along with Timothy N Ogden, investigated the inside story of how Toyota faced the challenges of the recession and the recall crisis of 2009 2010 In both cases, the company was caught off guard and found that a root cause of the challenges it faced was its failure to live up to its own principles But the fundamentals were still there, and the company has ultimately come out of the most challenging years of its postwar existence even stronger than before.Toyota Under Fire chronicles all the events of the recession and the recall crisis in detail, providing valuable lessons any business leader can use to survive and thrive in a crisis, no matter how large Crisis response must start by building a strong culture long before the crisis hits.Culture matters far than decisions made by top executives.Investing in people, even in the depths of a recession, is the surest path to long term profitability.Because it had founded its culture on such principles, Toyota didn t need to amass an army of public relations, marketing, and legal experts to put out the fire instead, it redoubled efforts to live up to its founding tenet, going back to basics Toyota began solving this crisis than 70 years ago, when its organizational culture was first established.Apply the lessons of Toyota Under Fire to your company, and you ll meet any future management challenge calmly, responsibly, and effectively the Toyota Way.
Recent Comments "Toyota Under Fire: Lessons for Turning Crisis Into Opportunity"
So, so hard for me to rate this one!So, I asked for a freebee copy of this book, thinking it would be my cup of tea, but it wasn’t, but it’s not the book’s fault. I am feeling guilty about how blah I feel about this book, and I realize that I have to be more careful about books I request in the future.I have a Prius and before that I had 2 Corollas, all three Toyota cars, all my cars since 1984, and when I saw this book as one of the books being offered by “PTA’s Reviewer Rewards” (I [...]
What happens when the global benchmark quality and lean company finds itself immersed in a quality crisis? This book is an almost novel like answer.
I use a lot of examples from Toyota's quality culture in my training and coaching. During their crisis, many students made wise cracks about not using them as an example, but a little knowledge and deeper digging uncovered the real story. Toyota is an amazing company and this book will help you understand why. Seeing what a company culture like this can do in a crisis is impressive.
Compared to Liker's earlier books on Toyota, Under Fire is smaller, and follows more of a story telling format. Mark Graban interviewed Liker, back in February 2011. leanblog/2011/02/podca
This book is without a shadow of doubt a testament that Toyota is truly a continuously improving company built on it's unique culture that helped save the company from an immanent disaster; the likes of what GM, Ford, and Chrysler experienced during the 2008-2009 meltdown!
This book is a great example of a case study of crisis turned into opportunity. While strongly slanted towards Toyota, it gives great insight into the Toyota Way and what lessons can be adapted by other organizations. Warning, it will make you love Toyota!
This book has great insight into how one can turn crisis into opportunity. Although I found most of the book to be quite repetitive I still gained personally from reading this book. I look forward to reading The Toyota Way: 14 Managerial Practices by the World's Greatest Manufacture.
A thoroughly researched view of Toyota's recent troubles with recession and recalls by the leading U.S. academic expert on the company
Left my copy in a hotel room, so currently abandoned
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